The existence of the internet which is followed by social media is the beginning of the opening of a new decade for the historical development based on online. The progress to gain information from the internet is growing rapidly in Indonesia as well. Social media itself provides media to communicate with each other through the internet. Social media continues to grow because it is just like a need for everyone that brings up the new terms like selfie, trending-hashtag, meme, etc. Besides, the main function of social media is to get more information about something and interact with people in a long distance.
On the internet especially in social media, everything can get feedback or response faster that makes everything can be viral or booming in a second. Not only because of the internet, but the meme is a digital picture that presents funny, sentimental, and annoying things. It is a product of a mass culture that can spread easily and faster because it can be accepted easily whether in an upper, middle, or lower class. So, what is the function of meme?
The Function of Meme in Social Media
Nowadays, the internet phenomenon is becoming increasingly prevalent on social media. The internet meme can be found easily on various social media like on Facebook, Instagram, Blog, Path, Twitter, etc. in Indonesia, there are several websites that create plenty of memes like Meme Comic Indonesia that has been emerged since 2012. The site creates various forms of memes both humorous and satirical message regularly. Not only in Indonesia, but the internet meme has also been around overseas for a long time as well. The most famous website the present memes abroad is 9GAG.
Meme phenomenon can be said as a process of delivering information in a new form. Images or photos that are given text or language related to the visual of the photo so as to produce a new meaning between a combination of verbal and nonverbal communication so as to produce new meaning. A meme is a new formula for adolescent life, today’s youth culture is much changed compared to the era of the 90s, teenagers today are referred to as multimedia-based teens. They generally read and argue through written and sound images because they are easy to understand. Teenagers are also identical to things that are contemporary and relaxed.
The choice of information consumed is also not too complicated and tends to look for heavy information that is lightly packaged. Thus the internet meme answers the needs of adolescents because the information delivered can be of high value but packaged more simply and modernly